The 12 principles of investing (A unbiased and universal guide to financial freedom)

Investment best practices from fee-only financial planner

The 12 principles of investing (A unbiased and universal guide to financial freedom)

As the holiday season lights up with festive cheer, it’s easy to get swept up in the joy of the moment—markets buzzing, tills ringing, and familiar holiday tunes playing everywhere. But when it comes to investing, the real magic happens over the long haul. Investing isn’t just a holiday thrill—it’s a lifelong journey toward achieving your financial goals.

Let’s unwrap 12 timeless investment planning principles inspired by “The 12 Days of Christmas.” These strategies can help you stay on track toward financial success—not just during the holiday season but well into the future.


1. Avoid Market Timing
Trying to time the market is like guessing which gift under the tree is the best. Instead, focus on staying invested and letting time in the market drive your long-term returns.

2. Manage Your Emotions
Markets can be as unpredictable as holiday weather. Avoid making impulsive decisions driven by fear or excitement. A calm, focused approach leads to better long-term outcomes.

3. Resist Chasing Past Performance
Last year’s top investment might not shine this year. Just as holiday trends change, so do market winners. Diversify your portfolio to keep your financial plan resilient.

4. Don’t Try to Outguess the Market
Even the best economists can’t predict the market’s next move. Focus on creating a well-thought-out, personalized investment strategy tied to your financial goals.

5. Look Beyond the Headlines
News stories thrive on drama, but your investment plan shouldn’t. Stay focused on your long-term objectives, not the latest market buzz.

6. Focus on What You Can Control
While you can’t control market swings, you can manage your savings rate, investment costs, and portfolio risk. Make these controllable factors the foundation of your investment strategy.

7. Keep Costs Low
Every dollar saved on fees is a dollar earned. Choose cost-effective investments to keep more of your returns working toward your goals.

8. Think Long Term
The holidays pass quickly, but your financial journey spans decades. Keep your long-term objectives front and center, regardless of short-term market fluctuations.

9. Diversify, Diversify, Diversify
Just like a beautifully decorated holiday tree features different ornaments, a well-rounded portfolio includes various asset classes. Diversification helps reduce risk and smooth returns over time.

10. Rebalance Regularly
Markets change, and so does your portfolio’s balance. Rebalancing ensures your investments stay aligned with your financial goals—like tidying up after holiday festivities.

11. Plan for the Unexpected
Life’s surprises aren’t always wrapped in shiny paper. Build an emergency fund and ensure you have the right insurance coverage to protect against unforeseen events.

12. Work with a Fee-Only Financial Planner
Even Santa has trusted helpers! An unbiased, fee-only financial planner can provide expert guidance, helping you navigate complex financial decisions while staying focused on your goals.

These principles are designed to guide your investment planning and help you achieve lasting financial success. Here’s to a prosperous, peaceful new year filled with smart financial choices and rewarding outcomes!

Need help setting your financial goals? Let’s have a conversation to get you started on the right path.

Written by:

Jim Pan, CFP

Hi everyone, I’m Jim Pan. I run a small boutique advice-only firm, Panorama Financial Planning, in Vancouver. I work with busy, high-income professionals and families in their 30s and 40s, providing ongoing financial planning services. I am a Certified Financial Planner (CFP) and am currently pursuing additional designations and qualifications to better serve my clients and community. My journey in the financial industry began in 2010. As an immigrant child, I saw my parents given the wrong advice by various advisors. Then, early in my career as a sales-focused investment and insurance advisor, I blindly trusted a mentor, leading to unforeseen events that nearly ended my career. This experience, combined with my childhood perspective, allowed me to deeply contemplate the practice I truly wanted to build—one built on trust and unbiased expertise. That path led me to FPAC (Financial Planning Association of Canada) and to opening my own advice-only shop, a decision that resonates with me from head to toe. Outside of work, I’m a proud "girl-dad" who loves to golf, camp, snowboard, and travel. I’m also passionate about giving back, whether that's volunteering with FPAC or sharing financial literacy with youth in the community.

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