Our Story | Jim Pan, CFP® | Panorama Financial Planning
The Story Behind Panorama

Built from broken trust. Designed for yours.

Jim didn't start an advice-only practice because it was the smart business move. He built it after watching people, including his own family, get hurt by advisors who were more interested in their own bottom line than in helping, and the Panorama Way is how we make sure that never happens to a family we serve.

CFP® since 2015
Advice-Only since 2024
BC · AB · ON
Our Story | Jim Pan, CFP® | Panorama Financial Planning
Credentials
CFP® Professional, FP Canada FPAC TEP Candidate Advice-Only Planners
Our Story | Jim Pan, CFP® | Panorama Financial Planning
The Panorama Way
A planning experience,
not just a plan.
Every family we serve goes through the same method, so the advice you receive is the Panorama Way and not one person's opinion.
01
🤝

The Planning Experience

You don't get handed a plan and sent home. Over a 12-month engagement your plan can be ready in as little as 30 days, and then you work through each planning area in workshop-style meetings at your pace, with check-ins in between so nothing drifts.

02
👤

The Personal Touch

A real person, or a real team, knows your family and your numbers, like the planner who remembers your daughter starts school next fall. Technology saves us time on data entry so our time together goes to the conversation.

03
🧭

The Money Story

Before we model a single scenario we spend time on what money means to you and your partner, because a plan you can't stick to on a hard day is not a good plan. We solve for peace of mind and the best financial outcome together.

The Journey
How a broken industry
created a better model.

This isn't just a bio, it's the reason every decision at Panorama is built around your interests and the reason the Panorama Way exists.

2010

The beginning, well-meaning, but wrong

Entered the financial services industry eager and trusting. Trained to sell insurance and investment products. Sincerely believed this was how financial advice worked.

2017

The mentor turns out to be the lesson

The mentor Jim had put complete faith in turned out to be more interested in his own bottom line. The fallout was painful, expensive, and nearly ended a career before it started.

2024

Walking away from commissions entirely

Made the decision that trust only works with full transparency. Restructured the practice as fully advice-only, paid directly by clients, with nothing to sell and no incentive to recommend anything other than what's right.

2015

CFP® designation, and a revelation

Becoming a Certified Financial Planner completely reframed what real financial planning is. It's not about sales. It's about understanding someone's entire life and building strategy around that.

2023

Panorama Financial Planning is born

Founded the firm with a single principle: advice that is in your best interest. Virtual-first from day one, serving BC, Alberta, and Ontario.

Today

Personal CFO for high-income Canadian families

Focused on the full personal financial picture for incorporated professionals and high-income families, investments, insurance, estate planning, and everything in between.

2010

The beginning, well-meaning, but wrong

Entered the financial services industry eager and trusting. Trained to sell insurance and investment products. Sincerely believed this was how financial advice worked.

2015

CFP® designation, and a revelation

Becoming a Certified Financial Planner completely reframed what real financial planning is. It's not about sales. It's about understanding someone's entire life and building strategy around that.

2017

The mentor turns out to be the lesson

The mentor Jim had put complete faith in turned out to be more interested in his own bottom line. The fallout was painful, expensive, and nearly ended a career before it started.

2023

Panorama Financial Planning is born

Founded the firm with a single principle: advice that is in your best interest. Virtual-first from day one, serving BC, Alberta, and Ontario.

2024

Walking away from commissions entirely

Made the decision that trust only works with full transparency. Restructured the practice as fully advice-only, paid directly by clients, with nothing to sell and no incentive to recommend anything other than what's right.

Today

Personal CFO for high-income Canadian families

Focused on the full personal financial picture for incorporated professionals and high-income families, investments, insurance, estate planning, and everything in between.

Our Story | Jim Pan, CFP® | Panorama Financial Planning
Meet the Team
The people behind
the Panorama Way.
We are growing carefully, adding planners only when they can deliver the Panorama Way to the same standard.
Jim Pan

Jim Pan, CFP®

Founder and Lead Planner
The non-work stuff

A girl dad who takes the back nine very seriously. You should probably know who you're trusting with your financial life beyond a list of credentials.

I spend way too much time chasing the perfect golf swing, convincing my family that "one more run" on the mountain is always a good idea, and planning camping trips that end up being far more ambitious than anyone agreed to.

The profession still lacks the standards that law, medicine, and accounting take for granted, and that's exactly the problem I built Panorama to solve at the individual level, and why I support the work to fix it at the industry level.

Giving backNobody should enter the financial system as clueless and trusting as I was, which is why I teach financial literacy to youth and volunteer with FPAC, and why I have taken its Fiduciary Pledge, because raising the bar for our profession is how we protect the people who trust us with their financial lives.
📚 Financial literacy for youthFPAC volunteer memberFPAC Fiduciary Pledge
⛳ GolfPerpetually working on the back nine. Handicap is a sore subject.
🏔️ Snowboarding"Just one more run" every single time. Whistler is my winter home.
🏕️ CampingOverly ambitious trips. Underprepared for weather. 100% worth it.
👨‍👧 Girl DadMost important job. No credentials required, apparently.
🗣️ LanguagesFluent in English and Mandarin.
Esther Edwards

Esther Edwards

Client Experience Support
Beyond the work

I’m a mom to two beautiful girls and wife to my best friend, and our family’s idea of a great night is a movie (ideally with homemade pizza), a dance party in the living room, or a bike ride together.

These days my “free time” mostly means playdates, which keep the kids busy and give me a chance to catch up with other adults.

I have always enjoyed blending care for people with analytical thinking, planning, and a creative streak, and I have found outlets for all three through work, school, and hobbies. After getting to know a few people in the industry, I realized financial planning lets me bring every one of those interests together in a single career.

On her pathEsther is working toward her QAFP designation, the same advice-only route Panorama is built on.
QAFP Candidate
🗣️ LanguagesFluent in Japanese.
👧 Mom and wifeMom to two beautiful girls and wife to her best friend.
🍕 Family funMovie nights with homemade pizza, dance parties, and bike rides.
🤝 PlaydatesKids play, and she gets to chat with other adults.
Our Story | Jim Pan, CFP® | Panorama Financial Planning
What We Stand For
The principles that make
everything different.
These aren't just words on a page. They're how we show up for clients, in every conversation and every recommendation.
01
🔍

Full Transparency

No hidden fees. No product commissions. No wondering if the recommendation is good for you or for us. You know exactly what you're paying and exactly why we're recommending it.

02
⚖️

Your Interests First

The truth is that the structure matters more than the label: you are the only one who pays us and we never sell products, so nothing pulls our advice away from what is best for you. It is the difference between someone selling you something and someone working for you.

03
🧠

Real Expertise

CFP® designation and TEP Candidate. Deep specialisation in corporate tax strategy, CCPC planning, and the complexity of incorporated professionals. Not generalist advice dressed up in jargon.

04
🎯

Coordinated Strategy

We connect with your accountant, your lawyer, your mortgage broker. Not everyone does this. We do, because isolated advice rarely produces optimal outcomes.

05
📖

Education First

You should understand every recommendation we make. A financially literate client makes better decisions, which is why we teach, not just tell.

06
🌱

Long-Term Relationships

We're not here to do one plan and move on. We're here for the long haul, the promotion, the new baby, the business decision, the tough year. We want to be the person you call when life happens.

Our Story | Jim Pan, CFP® | Panorama Financial Planning
Work With Us

If you want advice from
someone with nothing to sell, let's talk.

The first call is 45 minutes and gives you an honest look at your situation and whether we're the right fit.